How We Launched and Raised a $1M ICO Bear Market Protocol

How We Launched and Raised a $1M ICO Bear Market Protocol

Arable Protocol engaged Neolune, EVG’s Web3 marketing specialty business, to help make a highly technical DeFi yield farming protocol easier to understand, market, and adopt across multiple blockchain ecosystems. Our mission was to support Arable’s growth by organizing community, business development, and marketing efforts around clearer user personas, simplified messaging, cross-chain campaigns, and strategic partnerships designed to expand protocol adoption.

The Obstacle

Arable Protocol was operating in a highly technical and niche segment of decentralized finance. The protocol focused on synthetic yield farming, which was difficult for new users to understand and even challenging for experienced DeFi participants to quickly explain. This created a major adoption barrier. Users needed to understand how the protocol worked, why it mattered, and what role they played in the ecosystem before they could confidently participate. At the same time, the internal team needed clearer education, structure, and alignment so they could communicate the protocol effectively, support users, build partnerships, and execute growth initiatives across multiple blockchain ecosystems.

Our Approach

EVG’s approach focused on turning Arable Protocol’s technical complexity into a clearer growth system. We broke the protocol down by user type, translated developer documentation into simpler market-facing language, and built marketing campaigns around the distinct roles each user played in the ecosystem. To support adoption across multiple chains, we helped develop persona-specific campaigns, protocol promotions, strategic partnerships, AMAs, and cross-chain growth initiatives. This included working with key projects in different ecosystems to create shared promotional opportunities, such as collaborative yield pools and community campaigns designed to bring new users into the protocol. Internally, we helped organize the team around three core functions: technology, community, and business development. Weekly team meetings were used to educate contributors, align priorities, explain upcoming campaigns, and improve the team’s ability to communicate the protocol, support users, and pursue partnerships with greater confidence.

The Result

Arable Protocol grew from a highly technical DeFi product into a clearer, more marketable, and more widely adopted protocol across multiple blockchain ecosystems. The project raised over $1 million through its ICO, gained more than 3,000 users, expanded across five blockchain networks, and grew its social and community presence by more than 15,000 members. Through improved messaging, community organization, cross-chain campaigns, and partnership development, Arable was able to reach a broader DeFi audience and strengthen its position within the yield farming market, including becoming one of the top yield farming protocols on Avalanche.

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Real Impact. Real Results.

We turn complex business challenges into practical outcomes—clarifying strategy, improving execution, building capabilities, and advancing the initiatives that move companies forward.